With Carnival on St. Thomas just a few weeks away, V.I. Carnival Committee officials are stepping up their media game in hopes of getting as many residents out to the upcoming events as possible, starting April 2 with the Stoli and Budweiser Calypso Elimination Tent.
V.I. Carnival Committee public relations officer Jerrain Fleming and committee vice-chairman Athneil “Bobby” Thomas said at a press conference Thursday they plan to be running ads, conducting radio shows and establishing partnerships with media outlets that will give residents more access to this year’s events.
Supported by its new executive director, Halvor Hart, the Carnival Committee said it is trying to attract a new audience to events such as the Elimination Tent and the V.I. Calypso Competition, which is scheduled for 8 p.m. on April 23 at Lionel Roberts Stadium.
“We’re trying to spur more of a resurgence with the Calypso Show, and in our research over the most recent years, we are struggling, even with our elimination tent, to garner the kind of attention we want toward calypso,” Thomas said.